"it's cool to be kind PROJECT" is a result of the little brain tumor that recently set up shop inside of my brain. I processed this discovery for months before deciding to share my story online. The amount of love, support, and kindness that I received was infectious. I decided to create a community project to spread this kindness throughout the world, as well as to promote a culture of GIVING.
When you make a purchase from "it's cool to be kind PROJECT", a portion of the proceeds go towards benefiting someone somewhere in need of a little extra kindness- the exact recipient changes on the 1st of every month. This isn't a new concept- the act of GIVING has always been mutually beneficial- this project is just a reminder of how fucking cool it is to be kind, and we all need reminders sometimes.